Visual identity and motion design for the Zum Festival, organized by @revistazum at the Instituto Moreira Salles Paulista. The visual system was developed using generative motion processes and drawing inspiration from the event’s own promotional materials, which already have an established brand identity. The identity was applied to social media content and digital signage at the IMS Paulista.

Visual identity and motion design for the Zum Festival, organized by @revistazum at the Instituto Moreira Salles Paulista. The visual system was developed using generative motion processes and drawing inspiration from the event’s own promotional materials, which already have an established brand identity. The identity was applied to social media content and digital signage at the IMS Paulista.